“YOU’RE 44? I NEVER WOULD HAVE GUESSED…WHAT’S YOUR SECRET??”

Just one. I got over the idea that anti-aging skincare wasn’t for men, and now leverage the same, solid skin care regimen two times each day. It works for me, it works for my guy friends, brother, and customers, and it’s the #1 action you must take if you want to defend against aging and retain your youthful looking skin.

The only thing worse than getting old… is looking old.

Yet what do we men do? We ‘react’. You know aging and looking old is coming. So why aren’t you taking steps to defend against it? Because we’re men. And while we never whine about it, we have a million things to run across the goal line.

I was once like you.

Ploughing through life like a champion thinking my looks would just take care of themselves. Boy was I wrong. Around the age of 38 bam…aging started to catch up out of nowhere. I never really feared aging but now I feared looking old. Crow’s feet, forehead wrinkles, laugh lines and some jowls started rearing their ugly head! Not to mention those damn grey beard hairs! Maybe that midlife crisis stuff is true!

The more I looked in the mirror the worse it seemed to get! So, I set out on a mission; to reverse my quickly aging mug with men’s skincare products. I tried the natural brands which seemed to have great ingredients but to be honest didn’t do much and were way overpriced. I tried the corporate brands which had cheap ingredients and the synthetic fragrances were overbearing. Lastly, I tried some men’s anti-aging brands but while they had good ingredients, they were just label dressing… inadequate doses to get the intended results!

So being the perfectionist I am…. I started crafting my own.

I wanted the best ingredients for men’s skin that would help me feel more confident in my aging skin. Over the years I have tested 100+ specialized ingredients to see what gets the best results! Always evolving and bettering the formulations! Clinical dosed actives! Men’s skincare engineered FROM HIGH OCTANE. POWERFUL. POTENT. PROVEN ANTIOXIDANTS, PEPTIDES, PROTEINS & PLANT BASED EXTRACTS.

Full throttle skincare infused with every anti-aging powerhouse found in MENS studies. Because we’re not ladies. We’re men. With thicker skin. That needs more powerful ingredients (and doesn’t have those awful synthetic fragrances).

The Bad News: The longer you wait, the more it’s going to take.

The Good News: It’s never too late to combat aging! Whether you’re wise enough to protect what you’ve got now or want to reverse the visible signs you’ve already experienced, Icon Age Defense is there for you!

We make naturally derived skincare that actually works. That is simple to use. And engineered to sink deep into your extra-thick man-skin for maximum benefit.

Bottom line: If it’s in our formula, it’s there for one good reason; to make your skin as strong, resilient, and powerful as you want to feel every day.

This journey taught me one BIG thing…

Success Starts Early.

The earlier you begin taking care of your skin the faster, easier and more naturally you can roll back the clock and see the most masculine, powerful, youthful version of you staring back in the mirror.

Our Mission: To keep you looking as young as you can… for as long as humanly possible!

Have a question? Text me:  (442) 362-4194